Graphics Designing
Purpose
Clearly define the purpose of the design project and understand the target audience. Consider the message you want to convey, the emotions you want to evoke, and the specific goals of the design.
Research & Information
Conduct thorough research on the industry, competitors, and design trends related to your project. Gather all necessary information, such as brand guidelines, project requirements, content, and any specific references or inspiration.
Design Elements
Identify the key design elements that will shape the overall look and feel of the project. This includes typography, color palette, imagery, icons, illustrations, and other graphical elements. Ensure consistency and alignment with the brand identity or project theme.
Design Principles
Apply fundamental design principles, such as balance, contrast, hierarchy, alignment, and white space, to create a visually pleasing and effective design. These principles help guide the arrangement and composition of the design elements.
Typography
Select appropriate fonts that align with the project objectives and target audience. Consider legibility, readability, and the overall tone or personality conveyed by the chosen fonts. Use typography techniques such as hierarchy and kerning to enhance the visual impact of the design.​
Color Composition
Choose a color palette that aligns with the brand or project requirements. Consider the psychology of color and the emotions or associations each color evokes. Use color harmonies and contrasts effectively to create visual interest and convey the desired message.
By considering these key points during the graphic design process, we create visually appealing and impactful designs that effectively communicate the intended message, resonate with the target audience, and achieve the desired objectives.